Many strong businesses have been built by running consistent advertising targeted to what you are looking for.

There are many places to run small, specific ads.

·        Your Primary Local Newspaper

·        Smaller Weekly Newspapers

·        Coffee House Newspapers

·        Local Parenting Publications

·        Local and Regional Publications

·        National Newspapers such as USA Today; Wall Street Journal

·        National Magazines

·        Home Business Publications

These are just a few ideas to consider. Use Google.com and the internet to help you find and research areas to advertise. If costs seem high, consider getting a group to go in together and “coop” your advertising venture. This is a great way t test and fine tune without spending a fortune. Make sure you choose people for your coop who match your level of commitment and who will follow up with and call back those who respond.

Know who you are targeting and make your ad either product oriented or business oriented, but not both in the same ad. Use the conversational approach listed above to talk to those who respond.

Remember the basic rules of advertising. People need to see your ad 7 to 9 times before they typically act on it. If you can not or will not commit to the process and longevity in advertising you should probably not waste your time or money.

Always be professional and prompt in calling back those who respond. Use the same tools and process as you would with warm market in getting information to them.

Not everyone will be interested and sometimes you’ll wonder why a person even responds. It’s all part of advertising. You have to go through some tire kickers to find the serious ones sometimes. Don’t get discouraged. Welcome this as an opportunity to continue working on your verbiage and how you deliver the information. Practice will make you polished, confident and poised on the phone. Your confidence level will give you posture and your posture will shine through in your conversations.

• Your warm market
• Life styling Your Business While Out and About
• Networking/Business Events and Referrals
• Advertising
• Home Parties
• Shows, Booths and Expos
• Leading With Your Products
• Internet Marketing
• Developing Your Scent Samples and Business Information Pack
• What to Do/Say/Give in a One on One Presentation

Duplication
Have you heard the "Penny a Day" story? This is a good illustration to get you thinking about the power of this geometric growth.

3 Ways to Contact Your Warm List
*     The Direct Approach
*     The In-Direct Approach
*     The Friends and Family Letter Approach